~ Save the Date ~

A Positive Spin: Remixed
The Give a Beat Launch Event
At Impact Hub LA in DTLA
Saturday, October 24, 2015

Galvanizing the Music Community to Create Tangible
Social Change in an Age of Mass Incarceration

Give a Beat is proud to announce A Positive Spin: Remixed, the new California-based 501c3 non-profit organization’s global launch event in Downtown Los Angeles, on Saturday, October 24, 2015. The inspirational event starts with a daytime electronic music production/DJing workshop for youth from 3:00pm to 6:00pm at Impact HUB LA. Scratch DJ Academy will provide gear and instructors for the workshop. The main event will follow, from 6:00pm to 9:00pm, featuring performances by Joey McGuire of Afrolicious with the legendary Sandra Izsadore and Gato on percussion. Alex Simpson, the Associate Director of California Innocence Project, and exonerated football player Brian Banks will also make presentations. Moving to nearby Pattern Bar, A Positive Spin: Remixed will culminate with an after-party from 9:00pm to 2:00am, featuring DJ Garth, Wiseacre, and more.

Give a Beat was founded by Lauren Segal and Virginia Cheung, both known for their humanitarian work with NextAid, which harnessed the power of music to support sustainable development projects in Africa. Once again bringing together a community of music lovers, musicians, artists, activists, promoters, and entrepreneurs, the new non-profit organization will raise awareness about our nation’s mass incarceration epidemic and support youth development and entrepreneurial programs through live music events and online platforms. Greg Lucas, best known for his work with the world famous Preservation Hall Jazz Band, was also instrumental in launching the new organization. Funds raised through A Positive Spin: Remixed will be shared with the participating organizations and beneficiaries. For additional information, please visit http://www.giveabeat.org.

WHEN:
Saturday, October 24, 2015:
• Youth Music Workshop – 3:00pm to 6:00pm
• Main Event – 6:00pm to 9:00pm
• After-party – 9:00pm to 2:00am

WHERE:
Main Event [performances/mixer]:
Impact Hub LA
830 Traction 3A
Los Angeles, CA 90013
213-325-1271
http://impacthubla.com

After-party:
Pattern Bar
100 West 9th St.
Los Angeles, CA 90015
213-627-7774
http://patternbar.com

WHAT:
A Positive Spin: Remixed celebrates the birth of Give a Beat, which provides music lovers with a unique channel for activism and philanthropy, while enabling change in the face of inequality. The event breaks down into 3 parts: a youth music workshop, main event, and after-party.

Workshop
• Sat. 10/24/15, 3:00pm – 6:00pm
Impact Hub LA
The daytime music workshop program will provide instruction to youth (ages 11 to 17), primarily from Los Angeles organizations such as A Place Called Home, Everyone Deserves a Chance, Notes for Notes, and The Advot Project. Organized by Andrea Giardina, aka DJ AquaVee, A Positive Spin: Remixed’s workshop will be led by LA-based professional DJs, such as Mr. Choc and DJ Lillyanne, who will be paired with the gear that they know best, to instruct and mentor the youth participants in DJing skills and electronic music production. Scratch DJ Academy will provide gear and instructors. The workshop portion of the event is free to registered youth participants.

Main Event
• Sat. 10/24/15, 6:00pm – 9:00pm
Impact Hub LA
After the youth workshop, the Hub will transform into a lively event space for a special evening filled with inspired conversation, compelling art, tasty food, and great music… all for a good cause. A Positive Spin: Remixed’s mixer event will feature live performances by Joey McGuire of Afrolicious with the legendary Fela Kuti-collaborator Sandra Izsadore and Gato on percussion. Additionally, Alex Simpson, the Associate Director of California Innocence Project, and exonerated football player Brian Banks will make presentations.

In addition to supporting the workshops as an instructor, DJ Lillyanne will also hit the decks at the main event. The evening will include live art, spoken word performances by LA youth, and hors d’oeuvres. Appetizers will be provided by Zip Sushi & Izakaya. The event is free though donations are encouraged. For details, please click here.

After-party
• Sat. 10/24/15, 9:00pm – 2:00am
Pattern Bar
A Positive Spin: Remixed’s after-party, which will take place a few short blocks away, will feature DJ Garth, Wiseacre, Tamara, Sascha Lahti, and more.

WHY:
The United States loves to lock people behind bars more than any other country on the planet. According to the U.S. Bureau of Justice Statistics, 2.3 million people are incarcerated in our country. While we only make up 5% of the world’s population, we account for an estimated 25% of the world’s prisoners, according to the ACLU. Federal spending on prison costs the U.S. $80 billion a year (The Hamilton Project/Brookings Institution).

Through active collaborations with music producers, promoters, artists, and socially conscious companies, Give a Beat raises awareness about America’s mass incarceration epidemic through live music events and online platforms, while providing dance and world music lovers with a unique channel for activism and philanthropy.

“Give a Beat is launching programs that aim to address and transform the racist and profit-driven policies of mass incarceration,” says Give A Beat Director Lauren Segal, “Our goal is to burn down the walls of injustice and support those trapped inside with love, compassion, forgiveness, and real life opportunities to live dignified, creative lives.”

WHO:
Lauren Segal, Give a Beat Co-Founder, President, & Director –
Lauren Segal was the Co-Founder and Director of NextAid, an LA-based organization that harnessed the power of music to support sustainable development projects in South Africa and Kenya. Segal coordinated over 100 charity events, organized several benefit CD projects, and initiated dozen of campaigns, earning NextAid the role of a leading activist organization in the dance music industry.

Virginia Cheung, Give a Beat Co-Founder & Vice President –
Virginia Cheung is a non-profit development professional with experience in helping small- to mid-sized organizations create and implement fundraising strategies and organizational infrastructure.

Greg Lucas, Give a Beat Founding Board Member & Treasurer –
Greg Lucas is the Director of Development for the world famous Preservation Hall Jazz Band. He has over 25 years in the creative industries, developing brand partnerships and activations to leverage pre-event marketing initiatives, on-site media, and post-event rich content distribution to maximize ticket sales and exposure for sponsors.

Give a Beat –
Give a Beat is a California-based 501c3 organization that provides music lovers with a dedicated channel for activism and philanthropy, while facilitating change in the face of inequality. Serving as a catalyst for tangible social change by bridging global electronic dance music culture with youth and families impacted by incarceration, the non-profit:

• Partners with youth organizations to provide impactful music workshops
• Shares inspirational stories that demonstrate the transformative power of music
• Creates a mentorship and entrepreneurial program for previously incarcerated individuals
• Generates gift-giving campaigns for exonerated individuals and their families

Give a Beat is a community of music lovers, musicians, artists, activists, promoters, and entrepreneurs that cares about the current state of domestic affairs and wants to create tangible opportunities to make a significant impact on vulnerable communities around the United States. Music is the organization’s inspiration, mode of communication, and conduit for change. The organization draws on the positive elements of dance music culture, a community that fosters peace, love, compassion, understanding, and unity by celebrating music together.

Supporters –
Supporters include Fusicology, Impact Hub LA, Jordan Strong, Scratch DJ Academy, and Universal Rhythm.

Links –
• Give a Beat Official Site – http://www.giveabeat.org
• Give a Beat Blog – http://giveabeat.tumblr.com
• Give a Beat Facebook – https://www.facebook.com/giveabeat
• A Positive Spin: Remixed Facebook Event Page – https://www.facebook.com/events/378103405723536
• Main Event Tickets – www.giveabeat.eventbrite.com
• Workshop Registration – https://giveabeat.typeform.com/to/XTviWv
• Give a Beat Twitter – https://twitter.com/igiveabeat

#               #               #

For more information, photos, to schedule an interview or request press passes, please contact Green Galactic’s Lynn Tejada at 213-840-1201, lynn@greengalactic.com.