EmazingLights-iHeartRaves

The World’s Largest Rave Retailer
To Open Fourth California Store

Its First in Northern California

Milpitas Grand Opening Event: Friday, April 5, 2013


Inspiring Creativity at Electronic Music Events & Beyond

LOS ANGELES, CA – March 29, 2013 – EmazingLights-iHeartRaves, the world’s largest rave retailer, is opening its first Northern California store in Milpitas, kicking off with a grand opening event on Friday, April 5, 2013.  The store will feature EmazingLights glove sets, light sticks, poi, orbits, and iHeartRaves dance apparel to inspire creativity at electronic music events, and beyond.  The company is also known for championing the dynamic new Gloving dance movement by organizing weekly, monthly and annual Gloving events.  For the Milpitas store grand opening event, regular store hours will be extended until 10:00pm; and the festivities will feature a Gloving 101 Workshop (6:00-7:00pm), Gloving teams in attendance from around California, and the first ever Northern California Friday Night Lights Gloving community social event (7:00-10:00pm).  All are welcome.  The grand opening event is FREE!  Regular store hours will be daily from 1:00pm to 7:00pm.  The new EmazingLights-iHeartRaves store is located at 100 Dixon Road, Milpitas, CA 95035 (855-EMAZING).  For more information, please see http://www.emazinglights.com.

“The electronic music scene in the Bay Area is incredibly vibrant with amazing audience participation and talented light show artists,” says EmazingLights-iHeartRaves Founder Brian Lim, “We’re very excited to open the new Northern California store in order to foster this intensely creative community.”

LED Anniversary 2013 – San Diego, CA.  (Photo courtesy of EmazingLights-iHeartRaves.)

• Milpitas Store Grand Opening Event Details •

WHAT:  Grand Opening Event with Gloving 101 Workshop & Friday Night Lights Social Event

WHO:  Electronic Music Fans & Gloving Celebrities from Northern and Southern California

WHEN:  Friday, April 5, 2013 from 1:00pm to 10:00pm:
– 6:00-7:00pm – Gloving 101 Workshop
– 7:00-10:00pm – Friday Night Lights Gloving Community Social Event

WHERE:  EmazingLights-iHeartRaves, 100 Dixon Rd, Milpitas CA 95035

COST:  FREE!

EmazingLights-iHeartRaves Milpitas Store –

The new 1,700-square foot Milpitas store features a 3,000-watt sound system, multiple TVs with video games, free WiFi, and a staff that features top Bay Area light show artists.  In addition to selling EmazingLights light show products and iHeartRaves dance apparel product lines, the outlet will also sell tickets to all Skills Northern California electronic music events.  The EmazingLights-iHeartRaves Milpitas store will also host Gloving competitions in the future (schedule to be announced).

Gloving –

The latest twist on light shows, an old rave tradition, Gloving is a dynamic new dance art form that first emerged in 2006 at an electronic music event.  Dazzling Gloving displays are now regularly performed at events across the country to the energized beat of electronic dance music, primarily by hands and fingers in gloves with LED lights on the fingertips.

  Back in the day, rave light shows typically featured a pair of frantically waved glow sticks.  Gloving has come a long way since those early days, growing into a legitimate art form.  In recent months, the underground phenomenon has received mainstream media attention as it was featured in performances on MTV’s America’s Best Dance Crew as well as on the Disney Channel’s Shake it Up.  Top Gloving videos on YouTube receive millions of views.  

Although Gloving has received attention across the globe, California is ground zero for the phenomenon, with many of the top performers, the most organized community, and regular competitive events.  Talented Northern California Gloving crews include UFL, Team Womp, Robo, and Ambience.



Brian Lim, IGC, EmazingLights-iHeartRaves Founder –

The Gloving scene’s most important promoter, a pioneering glover himself, Brian Lim started EmazingLights three years ago by selling Gloving sets and LEDs out of the trunk of his car.  He runs three EmazingLights-iHeartRaves retail stores in Southern California plus the new Milpitas store in Northern California.  He’s also in charge of the EmazingLights and IHeartRaves commerce sites.  Lim also organizes weekly, monthly and annual Gloving events including the International Gloving Championship (IGC).  Lim graduated from UCLA in 2009 with a BA in Economics.  He previously worked as a business technology consultant at Deloitte Consulting for two years, starting EmazingLights while working there.  Lim was born in LA and currently lives in West Covina, CA.

Skills –

The name Skills is synonymous with the best electronic music events in Northern California since 1997.  Whether its a club event or 15,000 plus massive, Skills guarantees quality world-class performers with a state of the art production, lighting, visuals and sound.  Skills has hosted many of the leading dance musicians in the world at its events such as: Tiesto, Armin Van Buuren, Paul Van Dyk, Ferry Corsten, Above & Beyond, Deadmau5, Infected Mushroom, Markus Schulz, and many more.  http://skillsdj.com/



EmazingLights-iHeartRaves –
EmazingLights-iHeartRaves’ mission is to inspire individual creativity at music events and beyond.  EmazingLights is the international leader in premium lightshow products, selling glove sets, light sticks, poi, orbits, and apparel.  iHeartRaves is a one-stop shop for dance apparel including a variety of rave wear and accessories to encourage fashionable free expression at electronic music events.  The company’s team includes many well-known light show artists who practice the art form every day.  Only light show products that are sound and personally used by the team are featured in the company’s inventory.  

EmazingLights is passionate about ushering in the future of Gloving, actively promoting this emerging underground art form by organizing Gloving competitions, workshops, and showcase events.  EmazingLights’ and iHeartRaves’ media-rich sites also feature educational, fashion, and event videos. 

 In addition to the EmazingLights and iHeartRaves commerce sites, the company operates four outlets in California (West Covina, Anaheim, Harbor City, and now in Milpitas).  EmazingLights-iHeartRaves also participates onsite at Ultra, IDentity, Lights All Night, and many other festival events.

#               #               #

For more information, photos, or to schedule an interview, please contact Green Galactic’s Lynn Tejada at 213-840-1201 or lynn@greengalactic.com.

#               #               #

Links:
EmazingLights Site – http://www.emazinglights.com
EmazingLights Facebook – https://www.facebook.com/EmazingLights
EmazingLightsTwitter – https://twitter.com/EmazingLights
EmazingLights YouTube – www.youtube.com/user/EmazingLights/
iHeartRaves – http://www.iheartraves.com/
Official IGC Site – http://glovingchampionship.com/

View performance video of Northern California Glovers JayFunk and Fiasko Daniels at
http://youtu.be/hgx1DwpwU2k.
(Video courtesy of EmazingLights-iHeartRaves.)

Photo credits (above):
Above Right: Glover Skills performing in EmazingLights gloves.
Above Left: Raver Blossom models iHeartRaves apparel and accessories.
(Photos courtesy of EmazingLights-iHeartRaves.)