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EmazingLights-iHeartRaves
Gloving BackgrounderGloving –
Gloving is a dynamic new dance art form/sport that first emerged in the US in 2006 at an electronic music event. Dazzling gloving presentations are now seen regularly at events across the country, performed to the energized beat of Electronic Dance Music (EDM), primarily by hands and fingers in gloves with LED lights on the fingertips.In recent months, the underground phenomenon has received mainstream media attention as it was featured in performances on MTV’s America’s Best Dance Crew as well as on the Disney Channel’s Shake it Up. Top gloving videos on YouTube receive millions of views. EmazingLights, the largest dedicated company selling light show products in the US, also recently collaborated with Dutch DJ duo Bingo Players and model-actress Melanie Iglesias on a gloving video, “The Greatest Lightshow on Earth.” Although gloving has received attention across the globe, Southern California is ground zero for the discipline, with many of the top performers, the most organized community, and regular competitive events.
Gloving Controversy –
Naysayers claim that gloving emphasizes illegal aspects of rave culture (drugs) and they wish it would go away. The largest electronic music festival promoter in the US, Insomniac, which hosts Electric Daisy Carnival, banned gloving altogether. While many in the gloving community acknowledge that the sport has its roots in drug-enhanced light stick shows common during an previous era of the rave scene, they insist that gloving has evolved well beyond those early days into a legitimate art form with true artistry, complex moves and difficult-to-master technique. Through organized competitions, well produced YouTube videos, and mass media attention, gloving is increasingly earning respect.Gloving in the Media –
In 2012, gloving received mass media attention in the following outlets:TV:
– MTV’s America’s Best Dance Crew
– Disney Channel’s Shake It Up
– NBC’s GrimmPrint:
– LA WeeklyWeb:
– Gizmodo“Celebrity” Glovers –
The best glovers have become celebrities at music events and on the internet. Glover Gummy has videos on YouTube with millions of hits (see below). Other up and coming glovers include Skittles, Munch, Fry and Sharky. Watch video performances below:Gummy: The Bunny Show (Over 3 million views)
http://youtu.be/QrB_0h1IuNQSkittles (Nearly 3 million views)
http://www.youtube.com/watch?v=BdhhUAZHNi8Munch: Gluttony Light Show
http://youtu.be/8NDNEwLViRAFry: Prism Light Show
http://youtu.be/iro6qyAs4L4Sharky: Shark Attack Light Show
http://youtu.be/X0fcvvg6gyUInternational Gloving Championship (IGC) –
The International Gloving Championship (IGC), held annually in Southern California, features the best glovers in the world. The event starts with five rounds of Swiss Style gloving play where all competitors participate in every round before single-elimination playoffs between the top 32 contestants. Players are matched against other glovers based on records/stats and skill level. Prizes are awarded to all contestants. Throughout the event, live sets by international DJs are featured. Hundreds of competitors and fans attend the annual all ages event. Watch the 2012 IGC video recap here: http://youtu.be/Fqs2j2WXBro. The 2013 International Gloving Championship: Lights are the Main Event will be held on Saturday, September 7, 2013 at the historic Yost Theater in Santa Ana, CA.EmazingLights-iHeartRaves –
Globally recognized, EmazingLights-iHeartRaves is now the largest dedicated company selling Electronic Dance Music (EDM) products in the US, operating out of a 15,000-square-foot warehouse and headquarters in Anaheim, CA. The company pioneers gloving as a dynamic new art form/sport, similar to skateboarding, BMX and hip hop dance, with constant innovation in moves and product engineering. The company’s mission is to inspire individual creativity by providing interactive light show and dance apparel products that encourage the expression of art and fashion at music events. The business includes two EmazingLights-iHeartRaves retail stores in Southern California, a new Milpitas store in Northern California, plus the EmazingLights and iHeartRaves commerce sites, which sell light show products, glove sets, light sticks, poi, orbits, and apparel. All together, the business employs 40 people and racks up over $5 million in annual sales. 95% of the company’s current sales are online through the two commerce sites (EmazingLights and iHeartRaves), which were both recently accepted into the prestigious Google Trusted Store Program.The company’s team includes many well-known light show artists who practice the art form every day. Only light show products that are sound and personally used by the team are featured in the company’s inventory. EmazingLights is passionate about ushering in the future of gloving, actively promoting this emerging underground art form by organizing gloving competitions, workshops, and showcase events. EmazingLights’ and iHeartRaves’ media-rich sites also feature educational, fashion, and event videos. EmazingLights-iHeartRaves participates onsite at Ultra, IDentity, Lights All Night, and many other festival events.
Emazing Social Media –
EmazingLights-iHeartRaves aggressively pursues social media in order to reach its young, creative audience – a group that is incredibly difficult to reach through traditional marketing tactics. While the foundation of the company is built on excellent products and attentive customer service, CEO Brian Lim attributes much of EmazingLights’ success to social media – particularly Facebook and YouTube. Lim and his energetic young staff, who all grew up with the internet, are experts at engaging EDM fans online with lively, fresh content that features not only the company’s colorful products in action, but also exciting competitive event coverage, and educational tutorials. As a result of the company’s social media aptitude, it boasts some of the best stats in terms of fans, followers, and subscribers among EDM-related businesses. Lim’s three-year old businesses have over 550,000 fans on Facebook plus YouTube channels with over 50,000 subscribers and over 26,000,000 views. (For reference, these numbers are even more impressive than comparable figures from Insomniac Events, the twenty-year old US producer of large-scale EDM events, which has nearly 218,000 Facebook fans, 45,000 YouTube subscribers and 22,000,000 channel views.) On Facebook, the company posts an average of 100 posts per week, reaching 2,000,000 people. 54% of the young audience is between 18 and 24 years old. (Source: Facebook Insights).Brian Lim, IGC, EmazingLights-iHeartRaves Founder/CEO –
The gloving scene’s most important promoter, a pioneering glover himself, Brian Lim started EmazingLights in 2010 by selling gloving sets and LEDs out of the trunk of his car. He runs two EmazingLights-iHeartRaves retail stores in Southern California plus a new Milpitas store in Northern California. He’s also in charge of the EmazingLights and IHeartRaves commerce sites. Additionally, Lim organizes weekly, monthly and annual gloving events including the International Gloving Championship (IGC). Lim graduated from UCLA in 2009 with a BA in Economics. He previously worked as a business technology consultant at Deloitte Consulting for two years, starting EmazingLights while working there. Lim was born in LA and currently lives in Brea, CA. (For an expanded bio on Lim, please see https://www.greengalactic.com/clients/brian-lim-expanded- .)bio/ Timeline/Milestones –
2006 – Hermes invents gloving at an electronic music event by putting strobe lights into the fingertips of white rave gloves.
July 2010 – Brian Lim starts FridayNightLights at an In-N-Out Burger, in Southern California; starts selling gear out of his car.
December 2010 – Lim opens the first EmazingLights-iHeartRaves store in West Covina, CA.
June 2011 – The first International Gloving Championship is held; 400 registered glovers compete.
July 2011 – Lim opens another store in Anaheim, CA.
June 2012 – Gloving featured on MTV’s America’s Best Dance Crew; second International Gloving Championship held.
October 2012 – Gloving featured on Disney Channel’s Shake It Up and onstage at World of Dance.
April 2013 – Lim opens Milpitas retail outlet, the company’s first store in Northern California.
Calendar of Southern California Gloving Events –
Regular gloving events are held in Southern California on a weekly, monthly, and annual basis.Annual Competition:
International Gloving Championship (IGC)
Held annually in Southern California. IGC 2013 will be on Saturday, September 7, 2013 at the historic Yost Theater in Santa Ana, CA.Monthly Competitions:
Battle of the Supreme Swag (BOSS)
Held each month at an EmazingLights-iHeartRaves retail store in Southern California. Coming soon to the Milpitas store in Northern California.Weekly Events:
ThursdayNightLights (TNL) – Thursday night gloving competitions
FridayNightLights (FNL) – Friday night gloving competitions
Gloving 101 – Saturday educational workshops
Held weekly at EmazingLights-iHeartRaves retail stores in Southern California. Weekly events will start in August 2013 at the Milpitas store in Northern California.Retail Locations –
In addition to the EmazingLights and iHeartRaves commerce sites, the company operates three retail stores in California (West Covina, Anaheim, and Milpitas). The stores feature EmazingLights glove sets, light sticks, poi, orbits, and iHeartRaves dance apparel.Southern California:
West Covina:
220 South Glendora Ave.
West Covina, CA 91790
(626) 430-7474
Hours – Sat-Wed: 1:00pm-7:00pm, Thu-Fri: 1:00pm-10:00pm (TNL & FNL)Anaheim:
2424 West Ball Rd.
Anaheim CA 92804
(714) 995-5503
Hours – Daily: 1:00pm-7:00pmNorthern California:
Milpitas:
100 Dixon Rd.
Milpitas, CA 95035
(855)-EMAZING or (855)-362-9464
Hours – Daily: 1:00pm to 7:00pmLinks –
EmazingLights:
Commerce Site – http://www.emazinglights.com
Facebook – https://www.facebook.com/EmazingLights
Twitter – https://twitter.com/EmazingLights
YouTube – www.youtube.com/user/EmazingLights/iHeartRaves:
Commerce Site – http://www.iheartraves.com/
Facebook – https://www.facebook.com/iHeartRaves
Twitter – https://twitter.com/iheartravingInternational Gloving Championship (IGC):
Official IGC Site – http://gloving.com
Facebook – https://www.facebook.com/glovingchampionship/
IGC 2013 Facebook Event Page – https://www.facebook.com/events/594239570597420/________________________
Gloving Terms
• Box Tutting – Combination of finger tutting and remoting – using arms, hands, fingers, etc., to create, slide, move, and manipulate boxes (or partial boxes) and 90-degree angles.
• Conjuring – Creating the illusion of tossing light back and forth by clicking the lights simultaneously with one off and one on.
• Dialing – Crossing fingers back and forth, with the tip of the glover’s lights pointed at the subject, giving an illusion of small objects floating.
• Digit Tutting – Using the hand formations of digits and finger tutting together to create small tetris-like 3d boxes and puzzles.
• Digits – Using the different bends in one’s fingers to create small boxes/angles/traces to build from.
• Finger Rolls – Opening and closing of the glover’s fingers, one at a time, from left to right to create a wave effect.
• Finger Tutting – Creating, collapsing, and tracing boxes using different finger/hand joints.
• Flails – A sub-type of whips, involving rotating the glover’s wrist in a circular motion to create a pinwheel effect.
• Impacts – Combination of thumb tricks and conjuring. Using two different color thumb lights (generally red and blue) to combine illusions or finger tutting, conjuring, and remoting while “abusing” whichever color or mode the glover’s thumbs are on.
• Liquid – Using a joint-by-joint motion to create the illusion of flowing water.
• Miming/Isolating – Operating off of an imaginary surface or point and moving around that point/surface (the same way a mime moves his hands across an imaginary wall).
• Morphing – Using folds and slides to create an illusion similar to claymation, but with light instead of matter.
• Musicality – The glover’s ability to control speed and concepts in relation to the music that is playing.
• Popping – Quickly tensing then releasing a certain muscle group to create a “stop and glitch” look.
• Remoting – Equal speed across equal distance between two moving parts (i.e., the glover’s right and left arm) to create the effect of robotic motion.
• Transitions – The moves between moves that allow glovers to connect from one concept to another seamlessly.
• Tutting – A precise technique borrowed from hip hop, which involves forming the fingers and forearms into right angles and boxlike shapes. The name is derived from Egyptian King Tut in homage to the flexed hands and bent arms seen in hieroglyphics.
• Wave Tutting – Using finger waves/rolls to connect finger tuts.
• Whips – Fast, proportional, tunnel-like motions that create the illusion of light being “whipped” around by the glover.________________________
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