Brand new electronic dance music label Modular Cowboy announces its inaugural releases, Cheap and Deep Rides Again (featuring remixes by Norman Nodge and Jonsson/Alter) and Mesa Sequences, available on vinyl and digital download exclusively through Hard Wax in late August/early September 2012.  The new Modular Cowboy label is spearheaded by techno artist and music industry veteran Jay Ahern (a.k.a. Add Noise, Cheap and Deep, Hauntologists).  As a label, Modular Cowboy focuses on deep club tracks, live improvisational works, and music apps that share the label’s creative vision of performance-based sound design and strong visual aesthetics with the end user.  In conjunction with its Mesa Sequences EP, Modular Cowboy is also set to release Mesa Sequencer, a ground-breaking companion app for iPad/iPhone, created by musician and programmer Morgan Packard (Anticipate Recordings, Thicket), which radically changes the way audiences consume music – from passive consumers to active producers.
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